10-06-08, 08:12 PM
The limitedness of items is what makes them highly collectable. I dont think adidas is shooting themselves in the foot cos they make ltd editions. And as for the fake market, theres not alot big brands can do about it, there are just too many fakers out there, as soon as they shut one place down, two more will pop up.
Sure the brands could lower their prices, or do bigger runs, both would reduce profitability... and if you were in charge, would you want to cut your own profits?
Theres always gonna be fakers whether adidas do larger runs or reduce price. The only way to combat it is to make sure people are aware of fakes and how to identify them. and even then that will have limited effect as there are loads of people out there who would rock fakes knowing they're fake...
Sure the brands could lower their prices, or do bigger runs, both would reduce profitability... and if you were in charge, would you want to cut your own profits?
Theres always gonna be fakers whether adidas do larger runs or reduce price. The only way to combat it is to make sure people are aware of fakes and how to identify them. and even then that will have limited effect as there are loads of people out there who would rock fakes knowing they're fake...
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