[adidasanth]

lozza, what are you saying sounds unbeveliable for me..
i bet adidas doesn't earn much on limited releases, as it takes money to design and advertise them. they are just doing it to keep their status. adidas and nke are one of the most 'respectable' companies, right?

^^^ok........

so the cost of production is about $10, the advertising campaigns are done by companies in house, so the staff get paid regardless and have you seen the site in Germany? Its massive!! I reckon they do just fine out of the ltd editions.