13-01-13, 12:04 PM
It's all about good/better/best (rank them against that criteria as you will ss1/ss2/vin/80's). Brands have to/need to offer retailers (including their own retail) different price points and points of difference with their silhouettes to attract the same and/or different consumers. Products are generally segmented this way, and then retailers are segmented to indicate what type of products they are allowed access to - Think JD/Sports Direct.
There will be marginal differences (sometimes considerable differences) in the wholesale production costs, which will be inflated in the price sold to the retailer (brands margin), which will be inflated again by the retailer (retailers margin) - I'm not justifying any brands pricing, just offering some detail.
There will be marginal differences (sometimes considerable differences) in the wholesale production costs, which will be inflated in the price sold to the retailer (brands margin), which will be inflated again by the retailer (retailers margin) - I'm not justifying any brands pricing, just offering some detail.
If you have £5 and Chuck Norris has £5, Chuck Norris has more money than you.